TikTok

Storytelling in UI

I've built several 0-1 products and features within the Product Infrastructure vertical at TikTok. Specific project artifacts are protected by NDA; below is a high-level overview and the verticals I support. Get in touch to learn more.

I'm a full-stack content designer at TikTok

I partner with product managers, product designers, and developers to craft content experiences, build scalable frameworks, and UX that scale across TikTok's ecosystem.

Why full-stack?

I design experiences for both consumers on the TikTok app and third-party developers on the Developer Portal. I also contribute to open-source content repositories and glossaries, and play an active role in UX strategy that shapes overall product direction.

TikTok Minis

We want users to enjoy the app and have reasons to stay. Mini apps and mini games turn casual visits into daily habits, giving them a lightweight, non-taxing reason to engage more with us, and have a good time.

Layered breakdown: video cover image, mask with blur, gradient application, and top layer

TikTok for Developers

On the flip side, there's a developer who wants to launch their mini app or mini game on TikTok. Another wants to add a 'Share to TikTok' button in their app. We're making sure they can tap into TikTok's technology and APIs in the most convenient way possible way. Welcome to TikTok for Developers.

Want to learn more?

Project artifacts are protected by NDA — reach out to me directly to discuss my work further.